Zambia's digital advertising market continues to grow rapidly, with a projected total spend of $45 million USD in 2026. Shopping ads are becoming increasingly effective, with a CTR of 3.8%, indicating strong consumer engagement. The average CPC remains low at $0.25, making it an attractive channel for local retailers looking to expand their online presence.
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Mobile remains the dominant device for shopping, accounting for 62% of traffic, which underscores the importance of mobile-optimized ads. Conversion rates have improved to 4.2%, reflecting better targeting and shopping experience. These trends suggest Zambia's e-commerce sector is maturing, with digital advertising playing a crucial role in driving sales and brand awareness in 2026.
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