Zambia's mobile commerce sector is experiencing rapid growth, with over 4.2 million users projected in 2026, driven by increased smartphone penetration and improved mobile infrastructure. E-commerce sales are reaching an estimated 1.1 billion USD, reflecting rising consumer confidence and digital payment adoption. The average transaction value remains steady at around 55 USD, indicating a diverse range of online shopping behaviors among Zambian consumers.
The high mobile penetration rate of 72% underscores the country's expanding digital economy, with digital payments adopted by nearly two-thirds of mobile commerce users. This trend is supported by improvements in mobile banking services and broader internet access, making Zambia a promising market for further e-commerce innovations. Continued investments in digital infrastructure are expected to sustain this growth trajectory through 2026.