Cross-Border E-commerce Statistics in Zambia (2026)

Zambia's cross-border e-commerce sector has experienced significant growth, reaching an estimated USD 1.2 billion in 2026. The expansion is driven by increased internet penetration, mobile device usage, and improved logistics infrastructure. The majority of transactions are conducted via smartphones, reflecting the country's rapid digital adoption. The average order value remains steady at USD 150, indicating a preference for affordable international goods among consumers.

With approximately 4.5 million Zambian consumers engaging in cross-border shopping, the market demonstrates strong potential for further expansion. Digital payments are increasingly prevalent, with 65% of buyers opting for electronic methods. As e-commerce platforms continue to adapt to local needs, Zambia is positioned as a rising player in regional online trade, fostering economic growth and digital inclusion.