Digital Advertising Statistics in Zambia (2026)

In 2026, Zambia's ad blocking rate has risen to 25%, reflecting increased awareness and use of ad blockers among internet users. Digital ad spend reached USD 120 million, indicating growing online marketing investments amid expanding internet penetration. Mobile internet access now exceeds 70%, fueling mobile-first advertising strategies and engagement. The average Zambian spends about 18 hours online weekly, highlighting the significance of digital channels in daily life.

Social media remains a dominant digital platform with 65% of the population actively using these services. Marketers are increasingly tailoring campaigns to mobile users, leveraging social media trends. The rising ad blocking rate presents challenges but also opportunities for creative ad formats and non-intrusive advertising approaches. Overall, Zambia's digital advertising environment is evolving rapidly, driven by increased connectivity and digital literacy.