In 2026, Armenia's digital advertising environment has seen significant growth with a total spend of USD 45 million. The ad blocking rate remains at 32%, indicating ongoing resistance among users to intrusive ads, but also presenting challenges for marketers. Mobile devices dominate ad engagement, accounting for 68%, emphasizing the importance of mobile-first campaigns in Armenia's digital strategy.
Connected TV advertising revenue has reached AMD 3.2 billion, reflecting increased consumption of streamed content. Social media advertising continues to grow rapidly, with USD 12 million spent, highlighting the increasing reliance on social platforms for marketing. These trends suggest Armenia's digital landscape is becoming more mature, with advertisers adapting to user behaviors and technological shifts.