In 2026, Antigua and Barbuda's digital advertising landscape continues to grow, with a total spend of approximately $12 million. Despite a high mobile internet usage rate of 78%, ad blockers are prevalent among users, with 35% employing them to avoid intrusive ads. This trend indicates a shift towards more sophisticated and user-friendly advertising strategies to engage consumers effectively.
The rise in online retail revenue to $45 million highlights the expanding e-commerce sector. Social media remains a vital channel, with 68% of the population actively engaging on platforms. Marketers need to innovate with less intrusive, targeted ads to overcome ad blocking and capitalize on the country's increasing digital activity and consumer spending online.