Short-Form Video Marketing Statistics in Yemen (2026)

Yemen's digital landscape is rapidly evolving, with an increasing number of users engaging with short-form videos daily. In 2026, average consumption reaches 45 minutes per day, driven by affordable smartphones and improved internet infrastructure. The majority of viewers are between 15 and 54 years old, making this demographic highly attractive for marketers aiming to enhance brand visibility through engaging video content.

Advertising investments in short-form videos are projected to reach 1.2 billion Yemeni Rials in 2026, reflecting growing confidence in digital marketing channels. With over 150,000 active content creators, Yemen's social media scene is vibrant, and engagement rates for video ads continue to climb. Businesses are increasingly leveraging these platforms for targeted campaigns, despite ongoing economic challenges, to reach a broader audience efficiently.