Vietnam's digital landscape in 2026 showcases a robust growth in video engagement, with the average engagement rate reaching 8.7%. Video content continues to dominate social media, with over 1.2 billion views daily among Vietnamese internet users. Mobile consumption drives longer watch times, averaging 2.5 minutes per video, reflecting the country's increasing mobile-first approach to digital media.
Businesses in Vietnam are investing heavily in video marketing, with budgets reaching approximately $150 million USD this year. A significant 78% of brands now incorporate video advertising strategies, leveraging platforms like TikTok, YouTube, and Facebook to connect with younger demographics. This trend signifies a maturation of Vietnam's digital marketing ecosystem, emphasizing the importance of engaging visual content.