In 2026, Australia sees an average video engagement rate of 4.8%, reflecting steady consumer interest in video content across platforms. Mobile devices dominate viewing habits, with a mobile engagement rate of 6.2%, emphasizing the importance of mobile-optimized content for marketers. The increase in average watch time suggests that viewers are more invested, encouraging brands to produce longer and more engaging videos to capture attention.
The growth in video consumption, at 12% annually, indicates robust digital engagement in Australia. About 78% of Australian brands actively incorporate video marketing strategies, leveraging this format to boost brand awareness and conversions. As video content becomes more integral to marketing, businesses must focus on creating personalized, high-quality videos to stand out in a competitive digital landscape.