Video Advertising Statistics in Vietnam (2026)

Vietnam's digital landscape in 2026 shows a significant rise in video marketing effectiveness, with an 78% ad completion rate indicating high engagement levels. The surge in mobile device usage, accounting for 89% of video consumption, highlights the importance of mobile-optimized content for advertisers. The growing digital ad spend of USD 3.2 billion reflects increased confidence in video marketing as a key driver for brand awareness and conversions.

Consumers in Vietnam are spending over two hours daily on videos, emphasizing the need for brands to craft compelling, short-form content. The 2.8% click-through rate suggests that targeted, engaging ads are successfully capturing viewer interest. As digital maturity advances, businesses will likely allocate more budget to video strategies to capitalize on this growing consumer engagement, fostering a vibrant advertising ecosystem.