3.8 billion
Total Video Ad Spend (AUD)
Projected annual expenditure on video ads in Australia for 2026
86%
Video Ad Completion Rate
Percentage of viewers who watch video ads fully in Australia
2.3 hours
Average Daily Video Consumption (hours)
Average time Australians spend watching videos daily in 2026
72%
Social Media Video Engagement
Percentage of social media users engaging with video content regularly
94%
Mobile Video Ad Reach
Percentage of Australians reached by mobile video ads in 2026
In 2026, Australia’s video advertising market continues to grow, with an estimated AUD 3.8 billion spent annually. The high ad completion rate of 86% indicates strong viewer engagement, driven by compelling content and targeted campaigns. Australians spend an average of 2.3 hours daily watching videos, reflecting increasing digital consumption and the importance of video in marketing strategies.
Social media remains a dominant platform for video marketing, with 72% of users engaging with video content regularly. Mobile devices are the primary channels for ad delivery, reaching 94% of the population. This trend highlights the shift towards mobile-first advertising approaches, emphasizing personalized, short-form videos to capture audience attention effectively.
Frequently Asked Questions
What is the most popular type of video ad in Australia?
Short-form social media videos, especially on platforms like TikTok and Instagram, are the most popular due to their high engagement and shareability.
How has video ad effectiveness changed in Australia by 2026?
Video ads are more effective, with higher completion rates and better ROI, driven by advanced targeting and immersive content formats.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.