Vietnam's influencer marketing landscape in 2026 shows significant growth, with a high ROI of 150% per micro-influencer campaign. The increasing number of micro-influencers, now totaling around 45,000, reflects a vibrant digital community that brands are actively engaging. Engagement rates surpass global averages, indicating strong local interest and effective content strategies tailored to Vietnamese audiences.
With campaign costs averaging around ₫25 million (~$1,070), businesses find micro-influencers a cost-effective way to boost brand visibility. Over two-thirds of brands in Vietnam now incorporate micro-influencers into their marketing mix, emphasizing the country's shift towards more authentic and targeted digital advertising. This trend is expected to continue as influencer marketing matures further in Vietnam's dynamic digital economy.