4.2%
Average Engagement Rate
Micro-influencers in Austria achieve higher engagement compared to larger influencers.
€5,200 ($5,800)
Average Campaign ROI
Brands see a significant return on investment from micro-influencer campaigns.
€150 ($165)
Cost per Post
Average cost for a micro-influencer post in Austria remains affordable for brands.
12% annually
Influencer Follower Growth
Micro-influencers are steadily increasing their followers, expanding reach.
78%
Brand Collaboration Rate
Most brands plan ongoing collaborations with micro-influencers.
The rising follower growth and collaboration rates indicate a mature influencer marketing landscape in Austria. Companies are investing more in targeted micro-influencer campaigns, which deliver better engagement and tangible results, proving their strategic importance.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.