35 million
Number of Live Stream Viewers
Vietnamese internet users engaged in live streaming
1 hour 45 minutes
Average Daily Live Streaming Time
Average time spent per user on live streaming platforms
USD 1.2 billion
Live Streaming Revenue
Total revenue generated from live streaming services
USD 450 million
Video Marketing Spend
Businesses investing in video marketing campaigns
78%
Mobile Video Consumption
Percentage of video content consumed via mobile devices
Vietnam continues to see exponential growth in live streaming, driven by increased internet penetration and smartphone usage. With over 35 million active viewers, platforms like TikTok, Facebook Live, and YouTube dominate user engagement. The average daily viewing time of 1 hour 45 minutes reflects strong consumer interest and the market's shift toward short-form and interactive content, creating new opportunities for content creators and brands alike.
The live streaming sector is projected to generate USD 1.2 billion in revenue by 2026, supporting a vibrant ecosystem of influencers, e-commerce, and entertainment. Video marketing budgets are also rising, with businesses investing around USD 450 million to leverage video content for brand awareness and customer engagement. The mobile-first approach remains crucial, with 78% of content consumed on smartphones, emphasizing the importance of mobile-optimized strategies.
Frequently Asked Questions
What are the main platforms for live streaming in Vietnam?
TikTok, Facebook Live, YouTube, and local apps like Zalo are the primary platforms driving live streaming growth in Vietnam.
How is video marketing impacting Vietnamese businesses?
Video marketing is significantly boosting brand visibility and sales, with companies leveraging engaging video content to reach wider audiences online.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.