Antigua and Barbuda has experienced rapid growth in digital engagement, with 85,000 internet users in 2026. Over half of these users regularly watch live streams, reflecting an increasing preference for real-time content. The average user consumes 12 hours of video content monthly, emphasizing the importance of video marketing for brands aiming to connect with local audiences.
Video marketing budgets are projected to grow by 35% annually, driven by rising consumer engagement and digital advertising initiatives. Social media platforms see high engagement rates, making them vital channels for content creators and businesses seeking to expand their reach and influence in the Caribbean nation.