$1.2 billion
Email Marketing Revenue (USD)
Projected revenue generated from email marketing campaigns in Vietnam in 2026.
72%
Email Marketing Penetration Rate
Percentage of businesses actively using email marketing in Vietnam in 2026.
24.5%
Average Email Open Rate
Average percentage of marketing emails opened by recipients in Vietnam.
38 million
Number of Email Subscribers (millions)
Total number of active email subscribers across Vietnam.
81%
Mobile Email Usage Rate
Proportion of email opens on mobile devices in Vietnam in 2026.
Vietnam's email marketing revenue is projected to reach approximately $1.2 billion in 2026, reflecting rapid digital adoption and increased business engagement online. The high penetration rate of 72% indicates widespread use among enterprises, driven by mobile access and affordable internet. Marketers are focusing on personalized content to improve open rates, which stand at 24.5%, indicating room for optimization.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.