By 2026, Australia's email marketing revenue is expected to reach A$1.75 billion, driven by increased digital adoption and personalized marketing strategies. Marketers are focusing on optimizing campaigns to boost engagement and conversion rates, contributing to steady revenue growth. The average revenue per user is projected at A$210, reflecting higher ROI from targeted email efforts.
Open rates remain competitive at around 24.5%, indicating effective segmentation and compelling content. Click-through rates are also improving, reaching nearly 3.9%, as brands leverage automation and AI to deliver relevant messages. The growth in email subscriptions, at approximately 8.2% annually, signals expanding digital audiences and the importance of email as a core marketing channel in Australia.