25 million
Email List Subscribers
Total active email subscribers in Vietnam in 2026
38%
Email Open Rate
Average email open rate across industries in Vietnam
4.5%
Email Click-Through Rate
Average click-through rate for marketing emails
USD 750 million
Email Marketing Revenue
Estimated revenue generated from email marketing campaigns
12% annually
Average Email List Growth Rate
Year-over-year growth rate of email subscribers
Vietnam's email marketing landscape in 2026 shows significant growth, with the email list reaching approximately 25 million active subscribers. This expansion reflects increased digital adoption and the effectiveness of targeted email campaigns among Vietnamese consumers. Marketers are leveraging personalized content to improve engagement, which is evident in the rising click-through and open rates.
The revenue generated from email marketing has surged to around USD 750 million, indicating a mature digital economy. The consistent annual growth rate of 12% suggests continued optimistic expansion, driven by small to medium enterprises adopting email campaigns for customer retention and sales. As digital literacy improves, Vietnam’s email marketing strategies are becoming more sophisticated and data-driven.
Frequently Asked Questions
What is the projected growth of email subscribers in Vietnam by 2026?
Email subscribers in Vietnam are expected to grow by 12% annually, reaching approximately 25 million in 2026, driven by increased internet access and mobile usage.
How effective is email marketing in Vietnam compared to other channels?
Email marketing in Vietnam boasts an open rate of 38% and a click-through rate of 4.5%, making it a highly effective channel for customer engagement and sales growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.