The Bahamas has experienced a steady increase in email subscribers, reaching approximately 1.2 million in 2026, driven by rising internet adoption and digital marketing efforts. The email open rate remains strong at 45%, reflecting effective targeting and engaging content strategies. Click-through rates are also healthy at 8%, indicating active engagement from recipients and effective call-to-actions.
Digital marketing in the Bahamas continues to evolve, with email marketing playing a vital role for local businesses and tourism sectors. The annual growth rate of 12% signifies expanding reach and interest in email campaigns. The average revenue per email at USD 0.75 demonstrates the monetization potential of email marketing, especially for ecommerce and service providers in the region.