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Affiliate Marketing Statistics in Vietnam (2026)

Updated March 2026 · Vietnam · Affiliate Marketing
$1.2 billion
Total Affiliate Marketing Revenue
Vietnam's affiliate marketing revenue in 2026, reflecting rapid digital growth.
150,000
Number of Active Affiliates
Number of active affiliate marketers in Vietnam as of 2026.
12%
Average Commission Rate
Average commission rate earned by affiliates in Vietnam, up from previous years.
$4.5 billion
E-commerce Sales Attributed to Affiliate Marketing
Value of e-commerce sales driven by affiliate marketing in Vietnam.
68%
Mobile Affiliate Traffic Share
Percentage of affiliate marketing traffic coming from mobile devices.

The digital maturity of Vietnam is reflected in the high mobile traffic share of 68%, emphasizing the importance of mobile-optimized content. As the market continues to evolve, commissions and e-commerce sales are expected to grow further, making affiliate marketing a vital component of Vietnam's online commerce ecosystem.

Frequently Asked Questions

What is the main driver for affiliate marketing growth in Vietnam?

The rapid expansion of e-commerce and increased internet access are primary drivers.

How is mobile usage influencing affiliate marketing in Vietnam?

Mobile devices account for 68% of traffic, emphasizing the importance of mobile-friendly strategies.

SR

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.