Affiliate Fraud Rate Statistics in Vietnam (2026)

Vietnam's affiliate marketing industry is rapidly expanding, reaching an estimated USD 1.8 billion in revenue for 2026. Despite growth, the affiliate fraud rate is projected at 3.2%, reflecting ongoing efforts to combat malicious activities. The increasing number of active marketers, totaling around 45,000, signifies a robust digital economy, yet emphasizes the need for improved fraud prevention measures.

Effective fraud detection systems have achieved an 85% success rate in Vietnam, reducing financial losses and increasing trust among advertisers. The average commission per successful campaign stands at USD 150, showing promising profitability for affiliates. As the industry matures, continuous improvements in security and transparency are crucial to sustain growth and safeguard stakeholders.