Armenia's affiliate marketing sector shows promising growth with a revenue of approximately USD 85 million in 2026. The sector's fraud rate remains relatively low at 4.2%, indicating effective fraud mitigation strategies. The number of active affiliates has increased to over 12,300, reflecting a growing digital economy and increased interest in online marketing channels. Digital ad spend continues to rise, reaching USD 150 million, which supports the expansion of online commerce and marketing activities.
E-commerce in Armenia is experiencing rapid growth, with an annual increase of 18%, driven by improved internet infrastructure and smartphone penetration. The relatively low affiliate fraud rate suggests that businesses and affiliates are investing in better security measures. As the digital landscape evolves, Armenia's affiliate marketing ecosystem is expected to become more sophisticated, contributing significantly to the country's economic development and digital transformation efforts.