Vietnam's affiliate marketing landscape in 2026 has expanded significantly, with approximately 150,000 active affiliate marketers generating an average monthly revenue of 1,200 USD. The total spend on affiliate marketing reached around 180 million USD, reflecting growing digital advertising investments. The sector now accounts for 32% of all digital ad expenditures, highlighting its importance in the country's online marketing ecosystem.
The efficiency of affiliate content is evident with a conversion rate of 4.5%, indicating high engagement levels among Vietnamese consumers. This growth is driven by increased smartphone penetration, widespread social media use, and an expanding e-commerce sector. As digital literacy improves, more brands are likely to allocate larger budgets to affiliate marketing, further boosting revenue and effectiveness.