By 2026, Antigua and Barbuda's affiliate marketing sector has experienced significant growth, with revenues reaching USD 12 million. The rise in digital engagement and e-commerce adoption has driven more local businesses to leverage affiliate partnerships for increased sales. The average commission rate of USD 45 per sale indicates a healthy ecosystem that benefits both marketers and retailers, fostering a competitive environment.
The number of active affiliate marketers has grown to approximately 3,500, reflecting increased digital literacy and access to online platforms. Retailers are increasingly investing in affiliate programs, with over 60% now utilizing this channel. Digital ad spend dedicated to affiliate marketing has also surged, emphasizing its importance in the country's overall digital economy and retail growth strategies.