Vanuatu's social commerce sector is rapidly expanding, with revenue projected to reach USD 12 million in 2026. The rise in active users, now numbering around 150,000, signifies a significant portion of the population embracing online buying and selling through social platforms. The average spend per user continues to grow as trust and digital literacy improve across the islands, fostering a more vibrant online marketplace.
Mobile commerce dominates the social commerce landscape in Vanuatu, accounting for 65% of transactions. Facebook Marketplace remains the preferred platform due to its accessibility and local community integrations. As digital infrastructure develops, more businesses and consumers are expected to leverage social channels, further boosting the economy and increasing digital inclusion in the islands.