In 2026, Vanuatu's ad blocking rate stands at 45%, indicating nearly half of internet users actively filter online advertisements. Despite this, digital ad spend continues to grow, reaching an estimated USD 12 million, driven by increasing internet accessibility and smartphone use. Mobile internet penetration at 78% shows a solid digital foundation, encouraging advertisers to target the expanding online audience.
The average daily screen time of 4.5 hours reflects high engagement levels among Vanuatu's digital users, creating opportunities for targeted advertising. With around 150 digital advertisers operating locally, the market is becoming more competitive. As digital literacy improves, businesses are adapting strategies to better reach consumers amid rising ad blocker usage.