Social Commerce Revenue Statistics in Uzbekistan (2026)

Uzbekistan's social commerce sector is experiencing rapid growth, with projected revenues reaching $1.2 billion USD in 2026. A substantial portion of the population, approximately 35%, actively engages in social commerce, driven by increased smartphone penetration and expanding internet access. The average transaction value stands at $45 USD, reflecting increased trust and familiarity with online purchasing platforms. Mobile devices dominate social commerce activity, accounting for 78% of all transactions, emphasizing the importance of mobile-friendly platforms.

The rise of social commerce in Uzbekistan is transforming traditional retail landscapes, enabling small businesses to reach wider audiences. Enhanced digital infrastructure, coupled with government initiatives promoting e-commerce, will likely sustain this growth trajectory. As consumer confidence in online payments increases, social commerce's role in Uzbekistan's economy is expected to expand further, supporting local entrepreneurs and contributing to overall digital economy development.