Programmatic Advertising Statistics in Uzbekistan (2026)

Uzbekistan's digital advertising market is experiencing rapid expansion, driven by increased internet penetration and smartphone usage. In 2026, advertising spend is expected to reach USD 150 million, with a significant portion dedicated to PPC and paid campaigns, highlighting the shift towards measurable and targeted advertising strategies. Local businesses are increasingly adopting programmatic approaches to optimize their ad spend and reach relevant audiences efficiently.

The mobile digital ad reach has surged to 72%, reflecting widespread mobile device usage across the country. The programmatic advertising sector is growing at a compound annual rate of 20%, indicating robust industry confidence and technological adoption. With an average CPC of USD 0.30, advertisers are able to maintain cost-effective campaigns, fostering continued investment in the digital advertising ecosystem in Uzbekistan.