Uzbekistan's mobile search share has risen to 72% in 2026, driven by widespread smartphone adoption and improved mobile internet infrastructure. Businesses increasingly prioritize mobile marketing to reach the growing digital-savvy population. Digital advertising expenditure has surpassed USD 1.2 billion, indicating a significant shift towards online channels for brand promotion and sales.
The majority of Uzbek businesses, about 68%, now actively implement mobile marketing strategies, with average annual ad spends around USD 4,500. E-commerce continues to flourish, generating USD 3.5 billion in revenues, reflecting consumers' preference for online shopping. These trends showcase Uzbekistan's rapid digital transformation and increased consumer engagement through mobile platforms.