In 2026, Facebook remains a dominant social media platform in Uzbekistan, with over 12 million users, capturing nearly half the population. The average user spends approximately 8.5 hours monthly on Facebook, indicating high engagement levels. Businesses increasingly allocate marketing budgets to Facebook ads, spending around USD 126 million, which underscores the platform's importance for digital advertising strategies in the country.
Uzbek companies are rapidly adopting Facebook marketing, with about 65% now utilizing Facebook ads to reach local audiences. The ad campaigns effectively connect brands with millions of consumers weekly, boosting local commerce. As digital literacy improves, social media marketing is poised to expand further, making Facebook a critical tool for both small businesses and large enterprises seeking growth in Uzbekistan's digital economy.