Uzbekistan's digital advertising landscape has grown significantly by 2026, with an average CPC of just $0.12, making Facebook ads a cost-effective channel for local businesses. Monthly ad spend is estimated at USD 4.2 million, reflecting increasing marketing investments across sectors such as retail, services, and tourism. The digital ad market accounts for nearly half of the total advertising budget, indicating a strong shift toward online platforms.
The number of active Facebook advertisers has surged to over 15,300, demonstrating expanding digital engagement among Uzbek companies. With an average engagement rate of 4.8%, advertisers are seeing solid interaction levels, which boosts ad effectiveness. These trends highlight Uzbekistan's progressing digital economy and the importance of Facebook advertising for local brands aiming to reach wider audiences efficiently.