Social Commerce Revenue Statistics in Uruguay (2026)

Uruguay's social commerce sector is projected to reach USD 250 million in revenue by 2026, driven by increased smartphone usage and digital payment adoption. With around 1.2 million users, a significant portion of the population actively engages in social shopping, indicating strong digital consumer habits. The average spending of USD 208 per user reflects growing trust in online platforms and social media influencers influencing purchase decisions.

Market penetration stands at 35%, highlighting room for further growth in digital retail. The sector's annual growth rate of 18% over the past four years underscores Uruguay's expanding e-commerce ecosystem. Small and medium enterprises increasingly leverage social media for sales, boosting local economic activity. Continued infrastructure improvements and digital literacy initiatives are expected to sustain this upward trajectory in social commerce revenue.