$45 million
Total Digital Ad Spend (USD)
Projected total digital advertising expenditure in Uruguay for 2026.
62%
Programmatic Ad Share
Percentage of digital ad spend allocated to programmatic advertising.
$4.80
Average Programmatic CPM (USD)
Average cost per thousand impressions for programmatic ads in 2026.
1,200
Number of Digital Advertisers
Number of active companies utilizing programmatic advertising.
78%
Mobile Programmatic Ad Reach (%)
Percentage of programmatic ads served on mobile devices.
Uruguay's digital advertising market is experiencing significant growth, with programmatic advertising accounting for over 60% of the total digital ad spend in 2026. The increased adoption is driven by enhanced targeting capabilities and improved ROI for advertisers. Mobile devices dominate ad consumption, making mobile-targeted programmatic ads crucial for campaign success.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.