Uruguay's mobile traffic share has surged to 78% in 2026, reflecting increased smartphone adoption and mobile-first digital services. The high penetration rate of 85% indicates most Uruguayans are connected via smartphones, fueling growth in mobile advertising and commerce. The average data usage of 6.2 GB per month shows active engagement with multimedia and streaming content, supporting a robust digital economy.
Mobile marketing strategies are expanding rapidly, with USD 120 million spent on advertising, emphasizing targeted campaigns and personalized content. Mobile commerce revenue has reached USD 210 million, demonstrating consumers' preference for shopping via their smartphones. Overall, Uruguay's digital landscape is maturing, driven by mobile connectivity and innovative marketing approaches that foster economic growth and consumer engagement.