In 2026, Uruguay's digital advertising landscape continues to grow, with an average CPC of $0.35 on Facebook, reflecting increased competition and targeted advertising strategies. The CPM stands at $4.20, indicating a steady investment in brand awareness campaigns. Digital ad spending has surged to USD 85 million, showcasing the country's expanding online marketing efforts across various sectors.
Most Uruguayan businesses recognize Facebook as a vital platform, with 78% leveraging its advertising tools to reach consumers. The average CTR of 1.25% suggests effective ad engagement, driven by localized content and tailored audience targeting. Overall, digital advertising in Uruguay is on a robust upward trajectory, aligning with regional trends of increased online consumer activity and digital maturity.