2.5 billion GBP
Social Commerce Revenue (GBP)
Projected social commerce sales in the UK for 2026
35%
Percentage of E-commerce via Social Platforms
Share of total online sales conducted through social media channels
85 GBP
Average Order Value (GBP)
Average spend per social commerce transaction in 2026
22 million
Number of Social Commerce Users
UK residents actively shopping via social media platforms
18%
Growth Rate of Social Commerce Revenue
Annual increase in social commerce revenue from 2025 to 2026
The UK’s social commerce sector is projected to reach £2.5 billion in revenue by 2026, reflecting rapid adoption of social buying habits. Social platforms like Instagram, TikTok, and Facebook continue to innovate shopping features, boosting consumer engagement. With 35% of online sales happening through social channels, brands prioritize social media integration to tap into this expanding market.
Average order values are expected to rise slightly to 85 GBP, indicating increased consumer confidence and higher spending per transaction. The user base encompasses around 22 million active social shoppers, supporting a vibrant digital economy. The sector's annual growth rate of 18% underscores its significance as a key driver of retail innovation and economic growth in the UK.
Frequently Asked Questions
What are the main social media platforms driving social commerce in the UK?
Instagram, TikTok, and Facebook are leading platforms, with emerging features enhancing shopping experiences and customer engagement.
How is social commerce impacting traditional retail in the UK?
Social commerce is complementing traditional retail by providing new sales channels, increasing reach, and offering personalized shopping options online.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.