£4.2 billion
Total PPC Ad Spend
Digital advertising expenditure in the UK for shopping ads in 2026
4.8%
Average Click-Through Rate (CTR)
Average CTR for shopping ads across UK e-commerce platforms in 2026
3.2%
Conversion Rate
Average conversion rate for UK shopping ads in 2026
£0.85 ($1.10)
Average Cost-Per-Click (CPC)
Average CPC for UK shopping ads in 2026
£2.1 billion ($2.75 billion)
Mobile Shopping Ad Revenue
Revenue generated from mobile shopping ads in the UK in 2026
The UK has seen a significant increase in shopping ad spend, reaching over £4.2 billion in 2026, driven by rising e-commerce activity and digital marketing investments. Mobile devices continue to dominate, accounting for more than half of ad revenue, reflecting consumers' mobile-first shopping behavior.
The effectiveness of shopping ads is evident with an average CTR of 4.8% and a conversion rate of 3.2%. Cost-per-click has stabilized at around £0.85, making it a cost-effective channel for UK retailers aiming to boost online sales and reach targeted audiences more efficiently.
Frequently Asked Questions
What is the main trend in UK shopping ad spending for 2026?
UK shopping ad spending has grown consistently, driven by increased online shopping and digital ad investments, reaching a record £4.2 billion.
How are mobile devices impacting shopping ad performance in the UK?
Mobile shopping ads generate over 50% of ad revenue, indicating a shift towards mobile-first shopping behaviors and the importance of mobile-optimized campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.