Video Marketing ROI Statistics in United Arab Emirates (2026)

By 2026, the UAE has seen a significant boost in video marketing ROI, with an average return of €8.75 per euro invested, reflecting increased effectiveness and audience engagement. Nearly 78% of local businesses now leverage video content, emphasizing its role in digital marketing strategies. The average engagement rate of 7.4% indicates highly interactive campaigns that resonate with viewers, driven by innovative content and targeted advertising.

Investment in video marketing continues to grow, with businesses allocating around AED 120,000 (~$32,600) annually, supporting high-quality productions and distribution. The 22% increase in ad spend demonstrates the sector’s rapid expansion, positioning the UAE as a leader in digital marketing ROI. This trend suggests a mature market where brands prioritize video to connect with tech-savvy consumers and drive conversions effectively.