$5.80 for every $1 spent
Average Video Marketing ROI
Austria's ROI reflects increased digital ad effectiveness.
85% of Austrians watch video daily
Video Content Consumption
High engagement levels support investment in video marketing.
€1.2 billion in 2026
Digital Ad Spend on Video
Businesses are prioritizing video to reach consumers.
12% annually since 2021
Video Marketing Budget Growth
Continued investment shows confidence in video strategies.
YouTube (78%), Facebook (65%), Instagram (54%)
Top Video Platforms Used
Social platforms dominate Austria's video consumption.
In Austria, video marketing continues to deliver impressive ROI, with an average of €5.20 earned per euro spent in 2026. The high daily consumption of videos by 85% of the population underscores the importance for companies to invest heavily in video content. With digital ad spend reaching €1.2 billion, Austrian firms are increasingly recognizing the value of video marketing in their digital strategies.
The growth in video marketing budgets, which have increased by an average of 12% annually since 2021, demonstrates a strong confidence in the medium's effectiveness. Popular platforms like YouTube, Facebook, and Instagram remain the primary channels for reaching Austrian consumers, ensuring that video content remains central to marketing efforts.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.