$6.80
Average ROI from Video Marketing
Return in USD per dollar spent on video marketing
AUD 15,200
Average Video Marketing Spend per Business
Average annual expenditure in Australian dollars
78%
Percentage of Businesses Using Video Marketing
Proportion of Australian businesses leveraging video content
YouTube
Most Popular Video Platform
Preferred platform for video marketing campaigns
4.5%
Average Engagement Rate on Videos
Average viewer engagement rate for marketing videos
In 2026, Australian businesses are investing significantly in video marketing, with an average spend of AUD 15,200 per organization. The ROI has increased to around $6.80 USD per dollar invested, reflecting high effectiveness and consumer engagement.
Video marketing continues to dominate digital strategies in Australia, with 78% of companies utilizing videos to boost brand awareness and sales. YouTube remains the leading platform, with engagement rates averaging 4.5%, indicating strong viewer interaction and campaign success.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.