In Turkey, video marketing continues to demonstrate strong ROI, with an average of €4.50 (TRY 78) per euro invested in 2026. The rapid adoption by 72% of Turkish businesses underscores the effectiveness of video content in capturing consumer attention and driving conversions. As digital consumption rises, companies are increasing their video ad spend by 150% over the past four years, reflecting confidence in this channel.
Turkish consumers spend approximately 2.8 minutes per session engaging with marketing videos, indicating high engagement levels. Brands that tailor videos to local preferences are seeing better performance, with a 65% engagement rate. Overall, video marketing remains a vital component of Turkey's digital advertising ecosystem, promising continued growth and high ROI in the coming years.