Social Commerce Categories in Turkey (2026)

Turkey's social commerce sector is rapidly expanding, with an estimated revenue of $4.2 billion in 2026. The majority of transactions are driven by fashion and apparel, reflecting local consumer preferences for trendy, affordable clothing. The high mobile usage rate indicates that Turkish shoppers prefer shopping via smartphones, making mobile optimization crucial for vendors. The average spend per buyer remains steady, signaling strong engagement in the social commerce ecosystem.

The growth of social commerce in Turkey signifies a shift towards more digitally integrated shopping behaviors. With 78% of sales happening on mobile, businesses are investing heavily in mobile-friendly platforms and social media marketing. The increasing number of active buyers, reaching nearly 18 million, demonstrates broad consumer acceptance. This trend is expected to continue as digital infrastructure and social media platforms evolve further, boosting overall market size and competitiveness.