45 minutes
Average Daily Short-Form Video Consumption
Turkish internet users spend an average of 45 minutes daily on short-form videos in 2026.
TikTok 65%, Instagram Reels 25%, YouTube Shorts 10%
Platform Market Share
TikTok dominates the short-form video scene in Turkey with 65% market share in 2026.
34 million
Number of Active Short-Form Video Users
Approximately 34 million Turks actively engage with short-form videos in 2026.
8.2%
Average Engagement Rate
Content posted on TikTok and Instagram Reels sees an average engagement rate of 8.2% in Turkey.
₺1.2 billion (~$80 million)
Ad Revenue from Short-Form Video Ads
Advertisers in Turkey generated an estimated ₺1.2 billion (roughly $80 million) from short-form video ads in 2026.
The popularity of short-form videos in Turkey has surged, with daily consumption averaging 45 minutes per user in 2026. TikTok remains the dominant platform, capturing 65% of the market share, driven by localized content and influencer collaborations. This growth reflects Turkey's increasing digital engagement and the effectiveness of short-form videos in advertising and brand storytelling, making it a key channel for marketers.
Engagement rates are high, averaging over 8%, indicating active user interaction with content. The total active user base has reached about 34 million, showcasing widespread adoption across demographics. Advertising revenue from short videos continues to grow rapidly, reaching approximately ₺1.2 billion, emphasizing the platform's importance for digital marketing strategies and economic impact in Turkey.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.