In 2026, Turkey's shopping ads landscape continues to expand, with a total PPC ad spend reaching approximately $1.2 billion USD. Mobile devices dominate user interactions, accounting for over 70% of ad impressions. The average click-through rate has increased to nearly 4.8%, reflecting enhanced ad relevance and targeting strategies. These trends suggest Turkish consumers are increasingly responsive to tailored advertising, boosting e-commerce sales across various sectors.
The conversion rate for shopping ads has improved to 3.4%, indicating more effective ad campaigns. Cost-per-click remains competitive at around $0.45 USD, helping advertisers optimize their budgets. Overall, Turkey's digital shopping environment is maturing rapidly, driven by high mobile usage and strategic ad placements, making PPC advertising an essential component of retail success in the country.