25.4
Mobile Commerce Revenue (USD billion)
Total mobile commerce revenue in Turkey for 2026
78%
Percentage of E-commerce via Mobile
Share of total e-commerce transactions conducted via mobile devices
125
Average Mobile Purchase Value (USD)
Average value per mobile transaction in Turkey
40
Number of Mobile E-commerce Users (millions)
Number of users engaging in mobile commerce
62%
Mobile Commerce Penetration Rate
Percentage of internet users shopping via mobile devices
By 2026, Turkey's mobile commerce sector has seen significant expansion, with revenue reaching approximately $25.4 billion. The majority of e-commerce transactions now occur on mobile devices, reflecting the country's increasing smartphone penetration and digital adoption. Turkish consumers are spending more per mobile transaction, averaging $125, indicating growing trust and convenience in mobile shopping platforms.
The rapid growth in mobile users, now around 40 million, underscores Turkey's shift towards digital commerce. With over 62% of internet users engaging in mobile shopping, merchants are increasingly optimizing their platforms for mobile experiences. This trend is expected to continue as mobile infrastructure improves and digital literacy increases across the country.
Frequently Asked Questions
What factors are driving mobile commerce growth in Turkey?
Factors include widespread smartphone adoption, improved mobile payment options, and increased digital literacy, making mobile shopping more accessible and secure.
How does mobile commerce compare to traditional e-commerce in Turkey?
Mobile commerce now accounts for nearly 78% of e-commerce transactions, highlighting its dominance and the shift away from desktop-based shopping.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.