In 2026, Turkey's Facebook advertising landscape shows a steady rise in ad costs, with CPC averaging 0.35 USD and CPM reaching 4.80 USD. The total digital ad expenditure is expected to hit 2.1 billion USD, reflecting a significant increase driven by expanding e-commerce and local businesses investing more in digital marketing. Facebook remains a dominant platform, reaching approximately 28 million active users, which supports targeted advertising strategies in diverse sectors.
The number of advertisers on Facebook in Turkey is projected to grow to 150,000, highlighting the platform's importance for businesses seeking digital growth. As the digital economy matures, ad costs are expected to stabilize, offering more ROI for advertisers. This trend indicates a healthy digital marketing environment that aligns with Turkey's broader economic development goals for 2026.