In 2026, Tunisian businesses are experiencing a substantial ROI from video marketing, with an average of 350%. This indicates effective content strategies and increasing consumer engagement through visual media. The rising ad spend reflects growing confidence in digital channels, especially on mobile platforms, which dominate user engagement. Companies are investing heavily to capture the attention of an increasingly digital-savvy population.
The predominant consumption on mobile devices, accounting for 82%, highlights the importance of mobile-optimized content. View durations averaging 78 seconds suggest that users prefer concise, engaging videos. With half of marketing budgets directed toward video, Tunisian brands are prioritizing digital storytelling to boost brand visibility and sales, aligning with global trends in digital marketing effectiveness.