Social Commerce Statistics in Tunisia (2026)

By 2026, social commerce in Tunisia has seen significant growth, with nearly half of internet users participating in online buying via social media. The fashion and apparel sector dominates this space, reflecting the country's youthful and style-conscious demographic. The total sales have reached around USD 850 million, driven by increased smartphone penetration and improved digital infrastructure. Small and medium-sized enterprises are increasingly leveraging platforms like Facebook and Instagram to reach wider audiences.

The average order value stands at around USD 45, indicating a shift towards more frequent and smaller transactions. The rise of active social commerce sellers, numbering over 120,000, showcases the expanding digital marketplace. This trend boosts local entrepreneurship and provides consumers with diverse options. As social commerce continues to mature, it is expected to further integrate with traditional retail, fueling economic growth and digital inclusion across Tunisia.