45 minutes
Average daily time spent on short-form videos
Digital users in Tunisia spend nearly an hour daily on short-form videos in 2026.
78%
Percentage of internet users watching short-form videos
Most Tunisian internet users consume short-form video content regularly in 2026.
USD 84 million
Advertising spend on short-form video platforms
Digital marketers in Tunisia allocated significant budget to short-form video advertising in 2026.
22% annually
Growth rate of short-form video content creators
The number of content creators producing short-form videos continues to grow rapidly in Tunisia.
6.8%
Average engagement rate per short-form video
Videos enjoy high engagement, indicating strong viewer interaction in Tunisia's digital space.
In 2026, Tunisia's digital landscape showcases a vibrant short-form video ecosystem, with nearly 78% of internet users engaging daily. The average viewing time has increased to 45 minutes, reflecting content's growing influence on youth and young adults. Marketers are capitalizing on this trend, with advertising expenditures surpassing USD 84 million, signaling strong confidence in short-form video campaigns' effectiveness.
The rapid growth of content creators—at 22% annually—demonstrates the expanding local talent pool and content diversity. Engagement rates remain high at 6.8%, indicating that viewers are actively interacting with videos. This dynamic environment suggests that short-form video marketing will continue to be a pivotal element of Tunisia's digital advertising strategy in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.