$320 million
Total Digital Ad Spend (USD)
Overall digital advertising expenditure in Tunisia for 2026
4.8%
E-commerce Conversion Rate
Average conversion rate for shopping ads in Tunisia
72%
Mobile Shopping Traffic Share
Percentage of shopping traffic coming from mobile devices
$0.35
Average Cost-Per-Click (USD)
Average cost per click for shopping ads in Tunisia
58%
Digital Ad Reach (Population %)
Percentage of the population reached by digital ads in 2026
Tunisia's digital advertising market is experiencing rapid growth, with total ad spend reaching approximately $320 million in 2026. Mobile shopping is dominant, accounting for nearly three-quarters of shopping traffic, which indicates a shift towards mobile-friendly campaigns. The average e-commerce conversion rate has improved, reflecting increased consumer trust and better ad targeting.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.